“swatchXcite” - Personal Mobility Solution for SWATCH

“swatchXcite” is a personal mobility solution for the brand Swatch, answering the following problem statement: “How can children experience personal mobility in a fun, expressionist and reliable way?”. The product comes in the form of a scooter called “swatchXcite” and addresses a young, self-confident and expressionist target group, typically girls and boys between five to nine years old that do not consume the Swatch collection “FlikFlak” anymore and seek a gadget that is cooler and more modern. SwatchXcite satisfies that need and is characterized by its bold, colourful, expressionist design while promising comfort and highest safety standards, and offering a wide range of choices in individualising the product. The product will be launched on the market in three steps; first addressing the parents (customer), then raising interest among children (consumer), and finally appealing to both, the customer and the consumer. The customer journey involves digital as well as physical touchpoints, based on the audience and the campaign’s objective.

In this product development project, the double diamond framework has been used and I learned to design innovative and human-centered solutions. Moreover, communication strategy including a campaign design and its steps to launch products on the market.

This project has been done as a practice for students and no collaboration or consultation has been done with the brand.